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Shopify A/B testing

Shopify A/B tests, designed, built and run for you.

Proof from your own shoppers before a change goes live for everyone.

live on your store every month
2+ tests
runs every test
Intelligems
content, theme, price, offer, shipping
5 kinds
winners stay as theme code
Your code
What we test

One question per test. Your shoppers answer it.

Version A against version B, on a 50/50 split of your live traffic.

Sample store, not client results

AInline button
BSticky bar
Product pages01

Sticky add-to-cart, or inline?

Version A: Inline button. Version B: Sticky bar.

Goal More orders
ABundle discount
BFree gift
Offers & bundles02

Bundle discount, or a free gift?

Version A: Bundle discount. Version B: Free gift.

Goal Bigger orders
AFree over $60
BFree over $75
Cart03

Free shipping at $60, or $75?

Version A: Free over $60. Version B: Free over $75.

Goal Bigger orders
Done for you

Everything a test needs, handled.

Picked from your data

Each test starts from where your shoppers stall, ranked by impact and effort.

Designed and coded

We build every variant in your theme. No page-builder hacks.

Set up in Intelligems

Content, theme, price, offer and shipping tests, configured for you.

One goal per test

Conversion rate, order value or revenue per visitor, chosen up front.

Read with care

A test runs until it has enough orders to give a reliable answer.

Winners shipped

The winner becomes permanent theme code. The loser is removed cleanly.

Reporting

Every month, in plain numbers.

What won, what it’s worth, what’s next. Measured in revenue per visitor.

Monthly reportNorthfold · October
Sample · illustrative numbers
Test 07 · Product pageWinner: B

Sticky add-to-cart bar vs inline button

AInline
BSticky
MetricABChange
Visitors24,18024,032
Conversion rate2.41%2.63%+9.1%
Revenue per visitor$3.12$3.38+8.3%
Chance B beats A97%

Next: shipped as theme code. Testing tool switched off for this page.

Test 08 · CartRunning

Free shipping at $60 vs $75

Day 9 of about 21
Test 06 · CollectionsNo difference

Quick-add on product cards

Switched off. Learning logged in the backlog.

Questions

About A/B testing

Can you A/B test on Shopify?

Yes. We use Intelligems, a Shopify testing app that splits your live traffic between versions of a page, a price, an offer or a shipping rule, and measures which one earns more.

How much traffic do I need?

Enough orders for a clear answer in a reasonable time. That’s why we work with stores doing $100k+ a month. On the call we look at your numbers and tell you honestly whether testing will pay off yet.

How long does a test run?

Until it has enough orders to give a reliable answer, and always across full weeks so weekdays and weekends both count. Usually a few weeks; smaller changes on busy pages finish sooner.

Can you test prices, offers and shipping?

Yes. Besides page and theme changes, Intelligems runs price, offer and shipping tests: a bundle against a free gift, or free shipping at $60 against $75, for example.

What happens when a test wins, or loses?

A winner is coded into your theme so every shopper gets it. A loser is switched off and removed, and what we learned goes back into the backlog. Nothing becomes permanent until it has been measured on your traffic.

Who pays for Intelligems?

You do, on your own account. We set it up and run it, and you keep the data if you ever stop working with us.

Can you set up a single test?

Yes, on the hourly plan: $29 an hour with a 5-hour minimum. The monthly plan keeps 2+ tests live every month.

See what your store could earn from the traffic it already gets.

A free call. We walk through your store with you, live.

What you’ll leave with
  1. 1Where your store leaks sales
  2. 2The first tests we’d run
  3. 3A straight answer on fit